This is a crucial time for the organic market. We need to increase sales and unite behind the organic brand

We did it!
So it’s great news that Sustain and the Organic Trade Board have been successful in their bid to the EU! The UK organic industry now has £2m over three years to run an integrated marketing campaign to help increase sales of organic products and promote the “organic brand”. The main advertising campaign will start in January 2011 and will include significant press advertising in women’s and supermarket magazines. Our objective? A 15% increase in sales per year for the three years of the campaign.

Get involved - pledge money today
The organic industry and major retailers have pledged £1m of the campaign funding themselves which is a huge achievement and shows their commitment to the campaign. All organic companies are going to benefit from this campaign and not all of you have pledged - but it’s not too late! Although your money will not be match funded, you can still pledge and your money will be used to extend the advertising period into Organic Fortnight 2011, giving greater impact and reaching our target audience more often. This is an unprecedented and unique plan to raise the profile of organics and re-engage our consumers, so if you haven’t pledged please do so now. Or contact Catherine to discuss a pledge.

We look forward to welcoming you to the list of pledgors!