This is a crucial time for the organic market. We need to drive sales and unite behind the organic brand

The UK organic industry plans to run a three year integrated marketing campaign to help increase sales of organic products and promote the “organic brand”. The campaign, which will include significant press advertising, aims to drive a 15% increase in sales per year for the three years of the campaign.

We have already surpassed our initial target of £300,000 funding per year, which is fantastic news, and shows the enormous commitment from the industry to run a generic campaign. Our funding application, which will double the campaign budget to more than £600,000, is now with the EU and we will be advised on the outcome of the application in July 2010. In the mean time, the Organic Trade Board is running a PR based campaign to promote the organic industry as a kick start to the main campaign later this year.

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£315,600 pledged so far

As more companies hear about this campaign, the funding is rising so we are not going to stop now! Although we have passed the deadline for EU match funding, you can still pledge now to add to the overall sum of money available for marketing organics. All organic businesses will benefit from this unprecedented and unique plan to raise the profile of organics and re-engage our consumers, so if you haven’t pledged please do so now.

We look forward to welcoming you to the list of pledgors!

Pledgors